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CAC-focused performance overview for the last 30 days
Compare actual performance vs AI predictions vs baseline
Recently accepted optimizations
Estimated monthly revenue increase
Increased TikTok campaign budget
Adjusted Google Ads bidding strategy
Paused low-performing audience segment
Review and accept AI-powered optimization suggestions
Shift budget from Meta to Google Ads
Google Ads campaigns are showing 12% lower CAC ($40.48 vs $43.64). Recommend shifting $2,500/month from Meta to Google to maximize efficiency.
Impact
+$4,200
Action
Increase Google budget by 15%
Pause underperforming Lookalike campaign
Lookalike - Video campaign has 8% higher CAC than account average and declining performance over the past 14 days.
Impact
Save $1,200
Action
Pause and analyze creative
Scale Spring Sale - Search campaign
Spring Sale campaign shows consistent performance at 5% below target CAC with room to scale based on search volume data.
Impact
+$6,800
Action
Increase budget by 25%
| Platform | Status | Conversions | Last Updated | ||||
|---|---|---|---|---|---|---|---|
Spring Sale - Search | Google Ads | Active | $40.48 | 3.20% | $8,500 | 210 | 2 hours ago |
Retargeting - Feed | Meta Ads | Active | $43.64 | 2.30% | $7,200 | 165 | 4 hours ago |
Brand Awareness | TikTok Ads | Active | $43.87 | 1.80% | $6,800 | 155 | 6 hours ago |
Product Launch | Google Ads | Active | $41.55 | 2.90% | $5,900 | 142 | 1 day ago |
Lookalike - Video | Meta Ads | Paused | $45.92 | 1.90% | $4,500 | 98 | 2 days ago |
Holiday Promo | Google Ads | Active | $39.22 | 3.50% | $4,100 | 105 | 3 hours ago |
Influencer Collab | TikTok Ads | Active | $41.1 | 2.00% | $4,078 | 99 | 5 hours ago |
Percentage of daily spend by platform
Overall spend distribution by platform
$18,500
40.5%
$16,200
35.5%
$10,978
24.0%